work
> IMEDIA
WORKSHOP PROJECTS: IN PRODUCING THIS VIDEO THERE WERE TWO MAIN AREAS I WANTED TO EXPLORE, THE USE OF ANIMATION COUPLED WITH LIVE FOOTAGE, SUCH AS USED IN THE MUSIC VIDEOS BY GORILLAZ AND THE MANIPULATION OF VIDEO TO PRODUCE A RHYTHMIC EFFECT, SIMILAR TO THE 'VIDEO PERCUSSION' WORK CARRIED OUT BY COLDCUT AND LUCKY PEOPLE CENTER. THE CONTENT (1M 58SECS) IS AS FOLLOWS:
A VIDEO CLIP FROM THE CLASSIC SCIENCE FICTION FILM'GODZILLA' BY TOHO WAS USED ALONG WITH AN ANIMATED TITLE PRODUCED IN FLASH AND IMPORTED AS QUICKTIME FORMAT. THE TITLE READS 'IMEDIA' AND IS INTENDED TO REFLECT THE STYLE OF JAPANESE MONSTER FLICKS FROM THE 70S. THE BACKGROUND WAS KEYED OUT IN PREMIER USING THE CHROMA KEY EFFECT.
THE IDEA OF THESE SHORT BREAKS BETWEEN THE MAIN SEGMENTS COMES FROM A SERIES OF 2 SECOND ADVERTISEMENTS, KNOWN AS 'BLIPVERTS', PRODUCED BY SHYNOLA FOR THE PROMOTION OF RADIOHEAD'S AMNESIAC LP. THESE BLIPVERTS WERE USED TO PROVIDE SPLIT SECOND VISUAL AND AUDITORY SHAKE-UP FOR VIEWERS DURING COMMERCIAL BREAKS. IN MY PRESENTATION THERE IS AN ABRUPT CHANGE OF SUBJECT BETWEEN THE 3 MAIN SEGMENTS AND THESE BLIPVERTS PROVIDE A BRIEF BREATHING SPACE BEFORE THE NEXT SEGMENT STARTS.
THIS VIDEO CLIP IS TAKEN FROM THE 1970S BLACKSPLOITATION FILM 'DOLOMITE' AND FEATURES A SCENE WHERE DOLO DEALS OUT HIS OWN BRAND OF VIGILANTE JUSTICE. DOLOMITE FIRES A BARRAGE OF SHOTGUN BLASTS AT HIS VICTIM'S FEET TELLING HIM TO DANCE. I USED THE RAZOR TOOL IN PREMIERE TO SPLICE UP THE SHOTGUN BLASTS AND THEN USED THE COPY AND PASTE FUNCTION TO ARRANGE THE SOUNDS AND THEIR ACCOMPANYING VIDEO INTO PATTERNS, TREATING THESE SEGMENTS AS A SERIES OF DRUM BREAKS. ALSO ON THIS CLIP THE STATION IDENTITY LOGO STARTS AT THIS POINT AND CARRIES THROUGH TO THE END, PROVIDING A VISUAL ANCHOR TO UNIFY THE VARIOUS CLIPS INTO ONE PRESENTATION.
ANOTHER SHORT ANIMATION PRODUCED IN FLASH. IT IS A SKETCHPAD IMAGE PANNED FROM CORNER TO CORNER. THE 'COLOUR OFFSET' TOOL IN PREMIERE WAS USED TO ADD A SENSE OF DEPT TO THE FLAT LINE DRAWING.
KUNG FU MOVIES HAVE BEEN A NATURAL CHOICE OF SAMPLE MATERIAL FOR MUSIC PRODUCERS BECAUSE OF THE CLEAR-CUT AND RHYTHMIC NATURE OF THE SOUND EFFECTS. IN THIS PIECE I USED THE RAZOR BLADE TOOL IN PREMIERE TO SEPARATE THE VARIOUS KICKS AND PUNCHES AND USED THE ELEMENTS TO PRODUCE A SEQUENCE OF PATTERNS AND LOOPS FROM THE CLIP.
A SHORT ANIMATION PRODUCED IN FLASH OF AN UNBORN CHILD CHARACTER LISTENING TO A WALKMAN WITH A SNIPPET FROM A TRIBE CALLED QUEST'S 'BUTTER' PROVIDING A BRIEF CHANGE OF MOOD.
THIS ANIMATED PIECE WAS PRODUCED IN FLASH AND IMPORTED INTO PREMIERE IN QUICKTIME FORMAT. THE BACKGROUND WAS THEN KEYED OUT USING THE CHROMA KEY OPTION AND STOCK FOOTAGE OF NUCLEAR BOMB TESTS WAS USED AS THE BACKGROUND. A SEGMENT FROM 'NEUTRON BOMB' BY EEK-A-MOUSE IS USED AS THE SOUNDTRACK.
THE SCREEN RETURNS TO BLACK WITH JUST THE STATION IDENTITY LOGO DISPLAYED, THIS ALONG WITH A BRIEF SNIPPET FROM THE END OF 'BLACKLIST' BY PREFUSE 73 IS USED TO WIND DOWN THE PRESENTATION. |
